Firefly

Chinese EV automaker NIO shared its Q4 2023 report today, followed by an analyst call that included some interesting updates about its plans for the year, expansion to new global markets, and the launch of not one but two EV sub-brands, including Alps.

In a recent interview with media in Europe, NIO cofounder and president, Lihong Qin, confirmed the Chinese automaker intends to launch its family-friendly Firefly sub-brand in the market in 2025. This latest update follows nearly two years of speculation about the Firefly brand, in addition to a separate NIO sub-brand called Alps, both of which should join the EU markets.