We are less than a month away from the official public launch of NIO’s new ultra-affordable EV sub-brand, Firefly, but before that happens, we’ve got our best look at the marque’s first model to date. Recent spy images in China captured a camouflaged look at the side profile of the new Firefly EV, which appears quite compact. See more below.
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NIO executives shared details of the Chinese automaker’s third EV brand, Firefly, as well as what the new marque will call its first model. The news comes about one month before Firefly officially launches in China during its parent company’s 10th annual NIO Day event.
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Chinese EV automaker NIO has been teasing its third marque, codenamed “Firefly,” for quite some time now. Recently, executives at NIO have confirmed when it will officially launch the new ultra-affordable sub-brand and pull the sheet of its flagship model – NIO Day 2024.
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Chinese EV automaker NIO shared its Q4 2023 report today, followed by an analyst call that included some interesting updates about its plans for the year, expansion to new global markets, and the launch of not one but two EV sub-brands, including Alps.
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In a recent interview with media in Europe, NIO cofounder and president, Lihong Qin, confirmed the Chinese automaker intends to launch its family-friendly Firefly sub-brand in the market in 2025. This latest update follows nearly two years of speculation about the Firefly brand, in addition to a separate NIO sub-brand called Alps, both of which should join the EU markets.
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