Last year, we reported on Atieva, an electric vehicle startup founded by Bernard Tse, a former Tesla Vice President and board member. Tse was on Tesla’s board from 2003 to 2007 and he headed Tesla’s short-lived energy division during his last year at the company – long before it relaunched a new and improved ‘Tesla Energy’ division in 2015.
Tse resigned from the board to head the ‘Tesla Energy Group’, but left not long after Martin Eberhard, then Tesla’s CEO and longtime friend of Tse, was ousted by Elon Musk. Tesla reorganized to adjust their worrying cash burn at the time and focused on the Tesla Roadster instead of energy storage solutions.
After leaving, he found Atieva with the ambition to make it something similar to what he and Eberhard hoped the ‘Tesla Energy Group’ could become; a company developing cell agnostic battery packs both for third-party electric vehicles and other energy storage applications.
But as we reported last year, the company eventually hired Peter Rawlinson, Tesla VP and Model S Chief Engineer, along with several other EV experts from Tesla and other companies, and then changed its focus to bring to market a new electric vehicle from the ground up and not just the drivetrain. expand full story