Skip to main content

Rivian R1S climbs to fourth best-selling EV in the US in Q1, tops Hyundai IONIQ 5, VW ID.4

Rivian’s electric SUV continues attracting new buyers in the US. In the first three months of the year, the Rivian R1S became the fourth best-selling EV in the US, topping Hyundai’s IONIQ 5 and the Volkswagen ID.4.

Rivian R1S continues climbing US EV sales charts in Q1

In 2023, Rivian’s R1S became the seventh best-selling EV in the US after beating out the Ford F-150 Lightning and Tesla Model X.

Rivian sold 24,783 electric SUVs in 2023, topping the Ford Lightning (24,165) and Tesla Model X (23,015). The R1S is not slowing down, climbing to fourth place in the first quarter of the US EV market.

In the first three months of the year, Rivian delivered 13,588 vehicles. According to Kelley Blue Book data, the company’s electric SUV accounted for the majority of sales.

Rivian sold 8,017 R1S models in Q1 2024, enough to top Hyundai’s IONIQ 5 (6,822) and Volkswagen ID.4 (6,167).

The R1S was only behind the Ford Mustang Mach-E (9,589), Tesla Model 3 (30,842), and Tesla Model Y (96,729) in the US EV market.

RankTop 10 best-selling EVs of Q1 20242023 salesQ1 2024 salesQ1 2024 US market share
1Tesla Model Y394,49796,72935.4%
2Tesla Model 3220,91030,84211.3%
3Ford Mustang Mach-E40,7719,5893.5%
4Rivian R1S24,7838,0172.9%
5Ford F-150 Lightning24,1657,7432.8%
6Chevy Bolt EV/ EUV62,0457,0402.6%
7Hyundai IONIQ 533,9186,8222.5%
8Volkswagen ID.437,7896,1672.3%
9Cadillac Lyriq9,1545,8002.1%
10Tesla Model X23,0155,6072.1%
Top 10 best-selling EVs in Q1 2024 (Source: Kelley Blue Book)

Rivian officially shut down production at its Normal, IL manufacturing plant as it prepares to introduce new tech and processes to cut costs and streamline production.

As a result, Rivian expects production to remain flat at around 57,000 this year. The automaker is preparing for its next wave of growth after unveiling the more affordable R2 electric SUV last month.

Rivian R2 (Source: Rivian)

With prices starting at around $45,000, Rivian sees an opportunity in the market. CEO RJ Scaringe said, “The R2 being at $45,000 is something that the vast majority of the population can look at as an option.”

He added, “There’s a lack of choice, we believe, in that price category for really nicely done EVs.”

Scaringe announced the R2 garnered over 68,000 reservations in less than 24 hours as Rivian looks to expand the brand.

Rivian family. From left to right R1T, R1S, R2, R3, R3X (Source: Rivian)

Rivian will begin building the R2 in Normal in the first half of 2026. It will be followed by even smaller and more affordable R3 and R3X models.”

“We’re anticipating many hundreds of thousands of units of demand, ideally over a million units of demand across the globe,” Scaringe explained.

Rivian R1S production (Source: Rivian)

Electrek’s Take

Rivian continues gaining market share in the US as it prepares for its next growth phase. The R1S is already a hit.

A lower-priced R2 will help Rivian reach new markets. The EV maker has already established itself as a true luxury electric car competitor, and with more affordable models on the way, Rivian expects to continue the trend.

Other brands that have failed to keep up with the EV transition so far, like Jeep, are scrambling to launch new electric SUV models in the US as sales continue sliding.

I’m interested to see how the top ten list will look over the next year, with new EVs rolling out, like the Volvo EX30, Kia EV9, Chevy Blazer EV, Chevy Equinox EV, Honda Prologue, and several others.

What are your thoughts? What electric models will be on the list at the end of the year? Let us know in the comments.

FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.



Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing