Audi hints at luxury electric 4×4 to compete with Mercedes Benz and Land Rover

The luxury electric 4×4 you’ve been waiting for is set to emerge in 2027, and no, it’s not the Mercedes Benz G-Class or Land Rover Defender. It’s a new secret project from Audi.

A luxury electric Audi 4×4 coming in 2027

In a first from Audi, the German automaker is showing interest in the luxury 4×4 segment. The secret new electric SUV will feature a top-notch interior with the ability to perform its best on and off the road.

Audi unveiled its new activesphere concept Thursday, a four-door crossover coupe that doubles as a truck. The concept combines a luxury SUV, sports car, and off-roading pickup into one versatile EV.

Although this is a separate concept from the planned electric Audi 4×4, the off-road EV gives us an impression of where the automaker is headed.

In an interview with Autocar, Audi’s head of design, Marc Lichte, hinted at the idea of a new 4×4, saying:

I think there is space [for a rugged SUV in Audi’s lineup]. There is potential because there are only two premium players, and I think there is space for a third one.

Lichte didn’t give up details other than mentioning it will ride on one of Volkswagen’s platforms other than the Audi-Porshce co-developed PPE platform like the activesphere concept.

Since Volkswagen’s next-gen SSP platform designed for all segments has been delayed until at least 2028, there’s a good chance Audi’s new 4×4 will share technology with VW’s recently revived Scout off-road brand of vehicles.

Following Volkswagen’s announcement last year that it would revive the Scout brand for an all-electric lineup and bring rugged SUVs to the United States, reports surfaced VW was considering Canadian parts manufacturer Magna (which also builds the Mercedes Benz G-Class) to help build the vehicles.

The initial plans called for Audi to build Scout models in a new US facility but were later scrapped. According to Autocar, the two brands may still benefit from each other.

Audi is already working with Magna to develop electric vehicle batteries for the Scout brand. With VW reportedly leaning toward having the part supplier build 100,000 Scout EVs, there could be room for an additional 50,000 electric Audi 4×4 models to be built alongside.

Audi is already familiar with electric off-road technology with its beastly RS Q e-tron rally car (and Quattro four-wheel drive tech) and is well known for its premium luxury interior. It seems like a match made in heaven to me.