Tesla is developing a program to sell the Model S secondhand, Automotive News has learned, in a bid to lower the cost of entry for the $71,070 sedan and unlock the earnings potential of Tesla’s factory-owned retail network.
Tesla’s vice president of communications, Simon Sproule, confirmed that the company is developing a certified pre-owned program to compete with those offered by luxury brands such as BMW and Mercedes-Benz.
Sproule, who joined Tesla in April after holding senior comms roles at Nissan Motor Company and the Renault-Nissan Alliance, will report to newly minted Aston Martin CEO and fellow Nissan alum Andy Palmer. Palmer joined Aston Martin last week after spending 24 years at Nissan, most recently as chief planning officer.
Bokay! So what’s up with the D?