Last week, we reported on a pilot project for a new retail approach by Tesla that will see the automaker selling its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles. The store is now open and we take a look at what could be a new way to sell vehicles.
Expand
Expanding
Close
Tesla has an undoubtedly unique retail strategy in the auto industry, the company owns all its retail locations and has plenty of ‘galleries’ in malls, which is unusual for an automaker, but it is now taking it to the next level by launching a pilot project to sell its vehicles inside Nordstrom stores – starting with the one at The Grove, a multiplex retail center in Los Angeles.
The new location will open on Saturday. Fast Company reports that it will take up a 400-sq. foot section of the store – see the concept rendering above.
Expand
Expanding
Close
