Honda and Sony will begin delivering their first co-developed EV, the Afeela 1, later this year. The joint venture revealed a new electric SUV prototype that could steal the spotlight.
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Car dealers, who have long been a roadblock in the rollout of EVs in the US, are continuing with their old tricks and filing lawsuits against new spinoff EV brands, like Sony Honda’s Afeela and VW’s Scout, which had hoped to extricate themselves from the dealership model.
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The upcoming AFEELA EV, a joint effort between Sony and Honda, is now available for viewing to the public in Los Angeles, in advance of its scheduled California release in 2026.
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Sony Honda Mobility has introduced its AFEELA 1 EV at the Consumer Electronics Show, finally giving a (nearly) full unveil to the car that’s expected to go on sale in California in 2026.
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Sony Honda Mobility is touring around with its AFEELA prototype, and we got a chance to have a look at it up close in LA.
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For the fourth year in a row, Sony brought its electric car prototype to CES to show it off to a global audience. But this year we finally got what we’ve wanted all along: a production date. We also got a name: “AFEELA.”
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Sony Honda Mobility, the joint electric vehicle venture, has significant plans to compete in the growing EV market. Although the JV doesn’t have an EV model to show yet, the partners are already looking for ways to challenge top EV makers like Tesla by centering it around entertainment, which Sony is known for.
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Sony and Honda have officially signed a joint venture agreement to establish a company to build electric cars together. The new company will be called “Sony Honda Mobility Inc.,” notably giving Sony top billing over the established automaker.
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