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Sony used a PS5 controller to drive its AFEELA EV onto stage at CES

Sony is now on its fifth year of showing off its upcoming electric car in its CES press conferences, which we learned last year will be named AFEELA and is planned hit the market in 2026.

This year, the press conference focused on Sony’s software plans for its new vehicle – along with a heap of the latest buzzwords, mostly to do with AI.

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Here’s how Sony and Honda expect drivers to pay for the tech-packed AFEELA EV

Sony Honda EV

Mere weeks after officially debuting its AFEELA EV in front of crowds at CES, the joint venture between Sony and Honda has a unique strategy for how its future customers will be able to afford it. Although we don’t yet know the EV’s starting MSRP, Sony Honda Mobility is already admitting it’s “a bit expensive” due in part to all the technology it will come equipped with to ensure its longevity (hint hint).

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