As part of its shareholder letter posted ahead of its earnings call today, Tesla demonstrated its catastrophic affect on the US luxury car market with a simple table. If you start at the bottom, the market is at about 100,000 cars a year and it’s basically unchanged from 2014 to 2015.
The market is for “large luxury” cars and includes not only the Model S but Audi’s A7 and A8, BMW’s 6 and 7 series, the Jaguar XJ, Lexus LS Mercedes CLS and S Class and the Porsche Panamera. Each of these models has fallen in sales from almost 5%-over 15% from 2014-2015. Where did these sales go?
Consumer Reports likes the Model S. It named the Model S Tops in Customer Satisfaction, gave it a near perfect score and a top 5 Brand Perception. Today it named the Best Overall in its top 10 cars list saying:
BEST OVERALL: Tesla Model S ($89,650) This electric luxury vehicle offers blistering acceleration, razor-sharp handling, a compliant ride, and a versatile cabin with room for a small third-row seat. This technological tour de force, while pricey, is brimming with innovation and offers a 225-mile driving range and 5-hour charges with Tesla’s special connector.
In a nod to a decade ago, CR named the top “Green Car” the Toyota Prius saying:
Toyota Prius ($26,750) There’s no shortage of hybrids on the showroom floor; however none can match the combination of affordability, practicality, and fuel efficiency that the Prius delivers—which is why it leads in this category for the 11th year in a row. Its 44 mpg overall is still the best Consumer Reports has measured in any five-passenger, non-plug-in vehicle. And its roomy interior and hatchback versatility make it practical.