Lancia

Storied Italian car brand Lancia revealed its first new car — electric or otherwise — in over a decade, and it did so without warning, without fanfare, and weeks ahead of schedule.

We may still be a ways away from seeing the production intent design of the Ypsilion EV, which has been promised as the kickoff to legacy brand Lancia’s renaissance – but the Italian automaker has given us the design language that represents its 100% electric vision for the next decade in the form of a new concept called the Pu+Ra HPE. As the first vehicle inspired by the world of furniture, Lancia hopes its future customers will feel right at home inside its uniquely designed EVs.

Italian automotive brand Lancia is experiencing a new renaissance in its 116 year history, and it involves going all electric. During a “Design Day” event today, the Stellantis subsidiary kicked off a ten year strategy that will introduce three bespoke Lancia EVs between 2024-2028. While it didn’t share any glimpse of its future EVs, Lancia did share an interesting looking automotive sculpture that encompasses the radical design we will see in all three of the future models. See more below.