Lamborghini Lanzador

The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity as part of its transformation.

Automobili Lamborghini has shared intentions to expand its “Direzione Cor Tauri” strategy to decarbonize its entire value chain and significantly reduce carbon emissions per car by the decade’s end. The famed hypercar developer’s product timeline includes launching several new electric vehicles, including a successor to the Lamborghini Urus.