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Ford’s electrified vehicle plans are huge and welcome, but they need go even further, sooner

FLAT ROCK, Mich., January 3, 2017 -- Mark Fields, president and CEO, Ford Motor Company, today detailed seven of 13 new global electrified vehicles and shared the company'€™s plans to invest $700 million to expand its Flat Rock Assembly Plant in Michigan, creating 700 direct new jobs in addition to Ford's $4.5 billion investment in electrified vehicles by 2020.

Today Ford announced a big strategic expansion into electric and electrified vehicles, announcing 7 coming “electrified” vehicle models with 6 more to be announced in the near future.  Among the announced vehicles are a hybrid Mustang and F-150, a hybrid autonomous rideshare vehicle, a plug-in hybrid Transit, and a fully electric SUV.

These are welcome steps from Ford and signal a pretty significant strategic shift towards “electrified vehicles,” which they see overtaking gas vehicles within 15 years, but I, as usual, think they fall short in terms of aggressiveness.  Check beneath the jump for some analysis of today’s announcements.


Ford says electric vehicles will overtake gas in 15 years, announces all-electric 300-mile SUV, hybrid F-150, Mustang, and more


Ford is making a big announcement in electrification today. CEO Mark Field confirmed several new models will receive electric drivetrain options, including its flagship F-150 pickup truck that will double as an on-site generator. In 2015, Ford announced a $4.5 billion investment in electric vehicles in order to introduce 13 new models.

Today, it confirmed 7 of those 13 new models and the list will surprise a few: a new all-electric SUV with “at least” 300 miles of range, a hybrid F-150 and a hybrid Mustang, a Transit Custom plug-in hybrid and 2 new electric police vehicles. Expand