Skip to main content

BYD

See All Stories

BYD’s premium Denza brand updates, cuts prices of N7 SUV to entice would-be Tesla Model Y buyers

A mere eight months after initially launching its N7 SUV in China, BYD sub-brand Denza has followed up with a refreshed version with better technology and significantly lower starting prices. Initially targeting potential Model Y customers, the N7’s sales have yet to reach Denza’s expectations, leading to today’s new demand levers and some new subsidies for switching to the updated model.

Expand Expanding Close

China’s largest carmaker to cut thousands of jobs at its joint ventures with GM and Volkswagen

Volkswagen-plant-closure

Amid an intense price war and lost market share to BYD and Tesla, China’s state-owned automaker SAIC Motor is reportedly making drastic job cuts this year at its joint ventures with General Motors and Volkswagen and at its EV unit – with mass layoffs a rare move for a China-owned company.

Expand Expanding Close

BYD releases last year’s profit report, and it falls a little short

BYD-cheaper-seagull-EV

Chinese EV giant BYD just released its 2023 annual profit report, and it looks like it missed analyst estimates by a smidge, netting $4.16 billion (30.04 billion yuan) compared to the estimated $4.29 billion (30.94 billion yuan). Still, the company reported a more than 80% rise in net profit last year, so it is showing no signs of slowing down.

Expand Expanding Close

BYD fuels EV price war in China, cutting MSRPs of newly refreshed Tang and Han models

BYD EVs – a popular Chinese brand that could one day find success in the US / Source: BYD

While Build Your Dreams (BYD) continues to gain global attention for its latest EV innovations, the Chinese automaker is targeting its home turf for its latest strategy. Earlier today, BYD launched refreshed versions of its flagship Han and Tang models, stoking an ongoing EV price war overseas by slashing the MSRPs of the updated models.

Expand Expanding Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications