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BYD fuels EV price war in China, cutting MSRPs of newly refreshed Tang and Han models

BYD EVs – a popular Chinese brand that could one day find success in the US / Source: BYD

While Build Your Dreams (BYD) continues to gain global attention for its latest EV innovations, the Chinese automaker is targeting its home turf for its latest strategy. Earlier today, BYD launched refreshed versions of its flagship Han and Tang models, stoking an ongoing EV price war overseas by slashing the MSRPs of the updated models.

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BYD presale pricing for its EV lineup in Europe will start below 40,000 euros

BYD Europe

Following an announcement this past summer of its intentions to bring its EVs to Europe, Chinese automaker Build Your Dreams (BYD) has shared presale pricing for its first three vehicles to arrive overseas. The official premiere included additional specifications ahead of full details next month. Here’s what we’ve learned.

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