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Forget the Milano EV – Alfa Romeo changes name to something non-Italian-sounding

Alfa-Romeo-first-EV

The ongoing tensions between Italy and Alfa Romeo’s parent company Stellantis reached a head last week when the Italian government told the automaker that naming its upcoming Alfa Romeo EV the Milano was against the law because the car will be built in Poland. So now Alfa Romeo has decided to change the name to something that won’t evoke any feelings of la dolce vita or desire for delicious Pepperidge Farm cookies, or any emotions at all for that matter. Besides total blandness.

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Italy says that it’s illegal for Alfa Romeo to call its new EV the Milano

Alfa-Romeo-first-EV/Alfa Romeo Milano, the brand's first electric car


What’s an Alfa Romeo without a cool Italian-sounding name? The Stellantis-owned company is naming its first BEV after the famous city of Milan, but the Italian government is now playing hardball by saying that’s illegal since the car will be built in Poland. If it’s not made in Italy, it can’t sound Italian.

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Alfa Romeo teases its first-ever SUV BEV, generating buzz ahead of its 2024 debut

Alfa Romeo SUV

After years of making promises to do so, legacy Italian automaker Alfa Romeo is making good on its word to finally start delivering some BEVs… starting next year. Today, Alfa Romeo teased its first-ever Sport Urban Vehicle (SUV), which will be called the Milano – a tribute to its native land. Here’s what we know so far.

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