Nebula Next enters the luxury EV race with its bold 01 Concept that debuted at CES

Nebula Next made its CES debut on January 6, pulling the wraps off the Nebula Next 01 Concept, the company’s first public look at where it wants to take high-performance electric vehicles.

For Nebula Next, CES wasn’t just a flashy stage – it was a statement. The company, which positions itself as a creative technology firm focused on developing advanced EVs and intelligent mobility solutions, says the 01 Concept reflects its long-term focus on the global luxury EV market and its ambition to build a premium brand centered on technology, performance, and design rather than price.

A design built around efficiency and speed

The Nebula Next 01 Concept leans heavily into aerodynamics, particularly the kind that matters at high speeds, given its four-motor powertrain produces a 0-100km/h performance claim of 1.8 seconds. Up front, the car uses multifunctional aerodynamic structures designed to better manage airflow, improve cooling efficiency, and reduce energy losses – a challenge for performance-oriented luxury EVs.

Along the sides, the concept combines aggressive styling with active airflow features designed to maintain balanced power delivery during high-speed driving. At the rear, active aerodynamic elements and a redesigned crash structure aim to improve airflow while maintaining safety and a clean, upscale look. The company’s goal is to balance luxury, performance, and protection in a single package.

‘Dare to beat’ – visually and structurally

Nebula Next frames the 01 Concept around a brand ethos it calls “Dare to beat” – that’s shorthand for pushing past limits in performance and design. Visually, this is evident in what the company calls a “Green Lightning” color, inspired by superstorms, along with a sharp “Lightning Waistline” that gives the car a muscular stance, even when at rest.

Under the skin, the concept uses an ultra-rigid, deep-woven blue carbon fiber structure that Nebula Next describes as the car’s protective “armor.” The material is designed to support extreme performance driving, including a high-performance Super Track Mode, while prioritizing structural strength and safety.

Targeting the global luxury EV market

The global luxury EV market is in the middle of a shift, with buyers increasingly valuing technology and user experience over traditional brand prestige. Nebula Next sees this as an opportunity for newer players with strong technical foundations.

From the start, the company has positioned itself as a “born global” automaker, focusing on building a high-end brand through technology-driven value rather than price competition. Nebula Next says it’s working to combine performance, intelligent systems, and premium experiences in ways that challenge traditional definitions of luxury.

Building the team and the supply chain

To support that strategy, Nebula Next has been quietly building its internal capabilities. The company has assembled a vehicle development and manufacturing team of nearly 1,000 people, with experience spanning research and development, production, supply chain management, and marketing.

That group includes veterans from traditional automakers as well as leaders with backgrounds in intelligent hardware and advanced product development. Nebula Next describes its organizational approach as a mix of “smart + manufacturing” DNA.

Co-creating with future users

Nebula Next has also launched a user co-creation system, gathering early feedback from major global EV markets and feeding that input directly into product design and iteration. The company plans to tailor products and services to different regions based on local market needs and policy environments.

At the same time, Nebula Next says it has formed strategic partnerships with multiple top-tier global suppliers, laying the groundwork for scaling future vehicles from concept to production.

What’s next

Beyond Nebula Next’s global debut at CES, it plans to continue investing in core EV technologies, global R&D collaboration, and supply chain integration as it works toward future production vehicles.