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666 – il marchio della Spiaggia Lucciola Elettrica con un ricarico del 13 percento

The numbers 666 and 13 don’t have the best of reputations in certain circles, but Chinese car brand Nio hopes its latest Firefly hatchback will have better luck with them – offering a limited run of 666 special edition EVs at a price that’s 13% higher than usual.

Nio launched the a Club Spiaggia special edition of its Firefly EV this week, along with news that gussied-up hatchback would begin arriving at Firefly retailers across China as early as today.

“The firefly ‘spiaggia edition’ has officially launched, with just 666 units available,” reads the company site’s official copy. “The model is priced at RMB 135,800 ($~20,200), or RMB 95,800 ($~14,250) with the Battery as a Service (BaaS) subscription. Orders are now open, with deliveries starting immediately.”

Breeze Blue


Club Spiaggia Firefly; via Nio.

That price is a 13% premium over the base Nio Firefly, but for that money you get a new “breeze blue” exterior color that draws inspiration from Italy’s sunlit coastlines and clear blue skies, giving the compact EV what Nio calls, “a fresh, distinctly coastal character.”

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Cabana stripe graphics, as opposed to racing strips in “aqua blue” and “sunlit orange” sweep across the body, while “Club Spiaggia” decals complete the look.

Summer siesta


The Club Spiaggia’s beachy makeover continues inside, with warm “sunny siesta” beige upholstery and even more “sunlit orange” accent splashes on everything from the contrast stitching on the steering wheel and seats to the door panels and cupholders. A full-length floor mat gets the same striped treatment, all in service of giving drivers the sense of an Italian seaside (minus the airfare and AirBnB scams, of course).

With the launch of its sixth special edition Firefly model, Nio believe it is, “further shaping its identity as a high-end small car brand, infused with the laid-back spirit, warmth, and vitality of the coast,” but until they follow Hyundai‘s (and Lancia‘s) lead and present one of these in full rally trim, I’ll be holding off.

You can check out the pictures, above, then let us know what you think of China’s take on the classic Italian runabout in the comments.


SOURCE | IMAGES: Firefly World, via CNEVPost.


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Avatar for Jo Borrás Jo Borrás

I’ve been involved in the electric vehicle transition in one way or another since 1997, and have covered the industry as a journalist since 2008. You can catch more of my work on Quick Charge and The Heavy Equipment Podcast with Mike Switzer.

NOTE: any opinions expressed here are solely my own and do not necessarily reflect those of the Federal government, the State of Illinois, Electrek, or anyone else. Nothing here should be interpreted as a statement of official policy, legal guidance, or an endorsement unless expressly labeled as such.