Spy image reveals our first look at the EV interior of NIO’s new Firefly sub-brand

The details of Chinese EV automaker NIO’s ultra-affordable sub-brand, Firefly, continue to trickle in from overseas. A spy image of the interior of the first Firefly model is spreading like wildfire across Chinese social media, sharing our first look at its front seat.

You’ve most certainly heard of NIO by now, but you may not be aware of its latest sub-brand Firefly just yet. This boutique EV brand specializes in smaller, more affordable EVs and was announced by NIO years ago alongside a second sub-brand that would become known as Onvo, which launched in 2024.

The Firefly brand was officially launched during NIO Day 2024 this past December, in which the parent brand shared images of its first model, designed to compete against compact brands like MINI and smart. While we have shared several exterior images of the upcoming Firefly EV, we have yet to get a glimpse at its interior… at least until now.

A new spy images emerging out of China offers a peek at the Firefly’s new flagship model,; check it out.

Spy image reveals Firefly EV interior looks similar to NIO

As pointed out by CnEVPost, several auto blogs on Weibo have been circulating the spy image of what appears to be a Firefly EV, as seen above. While the giant red button in the center console hints that this is still a working prototype, the image clearly shows the Firefly logo on the steering wheel and a dashboard reminiscent of a NIO EV.

The horizontal center screen and smaller dash display fit NIO’s design language, offering further evidence that this is Firefly’s flagship model being tested in the wild in China. That would make sense, as the EV is expected to hit the market soon overseas.

According to NIO, during the Firefly brand launch, this flagship model will begin reaching customers in China sometime around April 2025, followed by Europe shortly after. NIO founder William Li previously stated that Firefly will rely on local partner outlets for European sales, starting sometime in the first half of 2025.

In China, the Firefly EV will be priced at RMB 148,800 ($20,390), the same as the discounted electric Mini Cooper. We will inform you about Firefly and any fresh images as we approach the proposed April launch date.