NIU’s electric scooters have proven popular both in their domestic Chinese market and across Europe. According to the company’s CEO, Americans should finally be getting a chance to experience the popular scooters this year.
NIU has already begun preparations to bring their highly acclaimed electric scooters to the United States.
The company’s electric scooters are currently undergoing US homologation, a lengthy and complicated process.
As NIU’s Marketing and Communications Manager Benjamin Avery described to Electrek, “Our USA import process is moving along, albeit slowly.”
But the company still confirmed that it plans to enter the US market this year.
According to NIU’s CEO Li Yan:
“We are selling in 27 countries compared with 17 countries this time last year. In 2019, we expect to enter new international markets such as the US.”
The company’s stock price has also soared recently. NIU filed their IPO on the NASDAQ in late 2018. Now in the last week alone, the company’s stock price has risen nearly 27%.
The majority of NIU’s revenue is generated from domestic sales. As international expansion continues, the company has demonstrated impressive growth. Their most recent financial report showed nearly 100% sales growth year over year.
NIU’s updated electric scooters
NIU’s M series and N series scooters have already become quite popular across Europe since their debut last year. But after introducing a new update to both lines, NIU is enjoying even more acclaim across the EU.
The NIU M+ model features a Bosch motor rated for 1.8 kW peak and has a top speed of 45 km/h (28 mph). It is powered by a high-capacity 2 kWh removable battery that offers up to 100 km (62 mi) of range.
The NGT model is the company’s higher power and higher speed offering. It sports a 3 kW Bosch motor and top speed of 70 km/h (43.5 mph).
The scooter is powered by a pair of 2.1 kWh batteries for a total of 4.2 kWh of energy. NIU says the NGT’s batteries should last for up to 170 km (106 mi) on a single charge.
Both scooters offer a number of high tech features including impressive color touch screens, integrated GPS, auto-off turn signals, smartphone connectivity, 3-axis motion detection and theft protection, among other features.
The NGT also includes a combined braking system to offer safer braking at high speeds.
I’m a big NIU fan and am waiting on the edge of my seat for them to finally begin sales in the US. I even put down a deposit already on a NIU NGT so I can be one of the first to get my hands on one stateside. Now after the company’s recent success, I’m kicking myself that I still haven’t bought NIU stock.
I know that the phrase “the Tesla of _____” is such a cliche now, but I truly think it’s the best way to describe NIU. They are basically the Tesla of electric scooters. They are building high tech, attractive scooters that are pricier than the competition but deliver more features, power and range than most other electric scooters out there.
Electric scooters are beginning to grow in popularity in the US, despite not having many local options. I’ve personally been riding a GenZe 2.0f electric scooter for the last 6 months and can’t say enough good things about it. The scooter has allowed me to completely give up a car and travel the city entirely by electric scooter.
GenZe makes up a large portion of the electric scooter market in the US, but other smaller companies such as Flux Mopeds are also competing for a slice of the pie. When NIU finally enters the US market, it will be interesting to see how the other major players react to the competition.
Subscribe to Electrek on YouTube for exclusive videos and subscribe the podcast.