Tesla has released a new action-packed video, which might actually become a quarterly thing according to CEO Elon Musk.
There are few bits of footage that are especially interesting in the less-than-two-minute-long video, including a mystery car underwrap and new footage of the next-gen Roadster in action.
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The California-based automaker doesn’t do traditional advertising with TV commercials, but they have a team of videographers that often produce some pretty amazing marketing videos and this one probably tops them all.
Musk tweeted the unlisted video on Tesla’s Youtube channel and called it a “Tesla quarterly all-hands video.”
It seems to feature all of Tesla’s product line as well as recent energy projects and its production facilities, like the Fremont factory and the Gigafactory 1 in Nevada.
Here’s the video in full:
The first thing that came to our attention was a quick shot from inside Tesla’s design studio in Hawthorne, where the company designs its new vehicles.
It’s at around 16 seconds in the video. Here’s a screenshot:
It’s really not clear what vehicle it could be. Based solely on the timeline, it would make sense for Tesla to be working on the Model Y right now, but it doesn’t seem to be tall enough to be an SUV or CUV.
But it could be anything really. They could be working on the refresh of a Model S or it could be a prototype of the Model 3 that is still around in the studio. Make sure to let us know your thoughts about what it could be in the comment section below.
The second thing that caught our attention is the footage of the next-gen Roadster in action, especially this shot above.
We had a chance to sit down in the car and get a test ride during the unveiling last year, but it was quite dark and this is definitely the best look from the cockpit in the daylight that we have ever seen.
I also found the shot of the matte black Model 3 driving in an empty building quite interesting:
The part of the video ends with a shot of the wheel where we can see Tesla’s signature red performance calipers, which could be our first official glimpse at a dual motor performance Model 3.
The matte black finish has also never been seen on the Model 3 since the prototype phase. Could it make a come back with the performance version?
Anyway, I think the words of the last Roadster test rider summarize my thoughts on the video: “holy ….”
But please let us know your thoughts in the comment section below.