Less than 2 weeks away from its big reveal at CES, Faraday Future released today a teaser video hinting at a new car ownership experience for its upcoming long-range electric vehicle.

1-year old Faraday has the ambitious goal to bring to market its first car in 2017. It sounds unlikely, but the company is undeniably moving fast. It has already over 500 employees and we recently learned that it struck a deal with the state of Nevada to build a $1 billion car factory in North Las Vegas. The state approved a $335 million incentive package to attract the company.

Faraday doesn’t show its car in the teaser, only a shadow at the end, which presumably is the shadow of its vehicle… but it also hints at a new user or ownership experience. Here are two important quotes from the video:

  “What if the back seat was the new front seat?”

This could be a hint to autonomous driving or a Uber-like service.

“What if all those cars parked in driveways had more interesting lives?”

And this sounds like a car-sharing service to maximize the use of a vehicle.

Anyway, a lot of questions should get answers at Faraday Future’s event on January 4 in Las Vegas. We will be covering it live so stay tuned.

Here’s the video:

Description:

What if there was an electric car that not only helped preserve the environment — it actually made us look forward to the daily commute? What if such a car could redefine our relationship with the automobile itself? Our new short film — ‘What if?’ — explores the cleaner, better world we’re building at Faraday Future, and the big questions that drive us. http://faradayfuture.com

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