But GM says it will not be the case for the Bolt and the company recently reaffirmed its intention to launch the all-electric vehicle in all 50 states. Shad Balch, Manager of New Product and Public Policy Communications at GM, told Autoblog:
“We’ve also committed that it’s going to be a 50-state vehicle at launch. That’s to show our commitment to the technology. Our hope is that it becomes a high-volume-selling car, and that it’s not just for the coasts, it’s not just for a certain income level, but it is a long-range EV that anybody can get themselves into. … [This is] a good alternative to the luxury long-range EVs that are available now. It’s something that people can see themselves actually affording to get into. That’s the message from this car.”
It is a welcomed commitment, but the comment about being an “alternative to the luxury long-range EVs” is a arguably a stretch. I doubt the Bolt is meant to compete with Tesla’s Model S. There’s a persisting mentality that all electric vehicles compete with each others and it is worrying that the same mentality is found within GM’s management. No one expects the GM Sonic to compete with the Mercedes S-Class, the same way no one expects the GM Bolt to compete with the Tesla Model S.
The Bolt is expected to hit the market in late 2016 at a price point of ~$37,500 before incentives with a range of over 200 miles on a single charge.