In case you missed it, Elon Musk sat down for an interview with GQ Magazine last week where the Tesla CEO commented on a random smattering of interesting tidbits.
While much of the interview treads on familiar ground, such as Tesla opening up their patents and Musk’s general thoughts on the state of the car industry, there are a few nuggets worth highlighting.
For instance, Musk talks briefly about development of the Tesla Model S P85D:
This is a halo car for Tesla. We didn’t do it from the beginning because it adds complexity, and we already had enough fish to fry just making a car that worked. But it was always something we expected to do. We wanted to position it as the fastest in order to change the public mindset. It had to be something dramatic. And getting those few extra 10ths of a second was hard.
As for consumer interest in Tesla’s highest-end model, it appears that the problem is supply more so than demand, certainly an enviable problem to have. Speaking to that, Musk notes that “demand for the P85D is off the charts.”
With respect to the highly anticipated Model 3, Musk noted that Tesla is hoping to get the sticker price down to just half that of the Model S, a goal which precipitated development of the gargantuan Gigafactory in Nevada.
We need the Gigafactory because there currently isn’t enough battery cell capacity for a high-volume, pure electric car at any price. The Model 3 is 20% smaller than the Model S, so the battery pack can be just 80% of the size, but we’re aiming for a 50% price reduction from the S, so we need the factory to make it affordable.
Musk is certainly a colorful personality, and the interview is well worth checking out in its entirety. Again, you won’t find too much new information to digest, but the story provides a good background of Tesla’s goals and Musk’s strategy to bring said goals to fruition.
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