After Mexico yesterday, now it’s Scotland’s turn to get a new Tesla retail location, the first in the country. The automaker opened the showroom today in Edinburgh at the upmarket Multrees Walk shopping center in St Andrews Square, home to other luxury product makers including Louis Vuitton and Harvey Nichols.
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It’s no secret that Tesla’s retail strategy is inspired by Apple’s. In 2010, the automaker hired George Blankenship as VP of Store Design & Development. Blankenship was a GAP veteran who led Apple’s real estate business from 2000 to 2006 and to whom Apple Store’s early success has been largely attributed.
Blankenship retired in 2013, but apparently it wasn’t the end of the connection between the retail strategies of the two companies. We learn that earlier this month, Tesla hired the team leader of the architectural team for Apple Stores at Callison, an international architecture firm.
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We learn through a new report from Pacific Business News that Tesla is opening its first store in Honolulu. The store will be Tesla’s second retail location in Hawaii, but the first official retail store, since the current location in Waikele in Central Oahu is mainly a service center with a showroom.
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