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NIO is opening 100 Onvo stores next week to sell its new $30K Tesla Model Y challenger

NIO-Onvo-EV-deliveries

NIO is expanding into Tesla’s territory with its new mass-market Onvo brand. The brand’s first model, the Onvo L60, will take on Tesla’s best-selling Model Y. Starting at around $30,000 (219,900 yuan), NIO’s new electric SUV undercuts the Model Y by about $4,000 (30,000 yuan) in China. With the first batch of stores opening next week, NIO looks to get new Onvo models out quickly.

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NIO confirms its new codename ‘Alps’ sub-brand is called ‘Onvo,’ and will target EVs for families

new NIO brand

Days after leaked spy images revealed a new EV nomenclature, NIO has publicly confirmed its upcoming sub-brand will be called “Onvo.” Previously codenamed “Alps,” Onvo EVs will be designed and targeted toward customers with families. We’ve also caught wind of the new brand’s official launch date.

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