Karma Revero
Karma Revero is the new Fisker Karma built by Karma Automotive, a company created after the Wanxiang Group bought Fisker Automotive’s assets out of bankruptcy.
Karma Revero is the new Fisker Karma built by Karma Automotive, a company created after the Wanxiang Group bought Fisker Automotive’s assets out of bankruptcy.
Karma Automotive, formerly Fisker Automotive, had a rough few years since the bankruptcy back in 2013. The company’s assets were purchased by the Wanxiang Group, a Chinese auto part conglomerate, as well as the assets of its battery supplier A123. The group has since been heavily investing back in the company in the hope of relaunching the Karma, Fisker’s first vehicle.
They have done it this week with a new TV spot to reintroduce the Karma, now the Revero, as they are about to start their first deliveries.
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After what the automaker called an “online unveiling” last month for its new Revero, a plug-in sedan based on the defunct Fisker Karma, Karma Automotive officially launches the Revero today. For the occasion, the company released all the specs of its plug-in hybrid and it revealed an updated interior.
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A few weeks after Karma Automotive had an “online unveiling” for its new Revero, the automaker announced that it will move its headquarters to a new building in Irvine, California. The building (pictured above) is Kawasaki’s former USA headquarters.
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Karma Automotive had an “online unveiling” for its new Revero, a sedan based on the defunct Fisker Karma, yesterday. While the reveal didn’t disclose much in term of specs, company officials have since been talking to the media and they revealed a few new details.
Chief Revenue Officer Jim Taylor said that the Revero should cost a little more than the original Fisker Karma. It should come at just over $115,000.
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Karma Automotive, formerly Fisker Automotive, released today the first images of the 2017 Karma Revero, which is based on Fisker’s original Karma. The company didn’t confirm any spec on the new vehicle but introduced a countdown (28 days) on its website, presumably for an official reveal and/or starting the pre-order process.
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There were a lot of different problems that ultimately led to Fisker Automotive’s demise. Distribution was likely one of them, though probably not the most important one. Tesla has brought the issue of electric vehicle distribution forward with its battle to be allowed to sell directly to consumers everywhere in the US.
Considering Tesla is the only successful new car company in the US in decades, you might think that newcomers would copy its distribution model, but it looks like Fisker’s comeback will mainly go through dealerships.
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