In an interview with TechCrunch’s Matt Burns, Faraday Future SVP Nick Sampson had an honest moment and admitted that unveiling the FFZERO1 concept instead of their production car was to get people talking about the company and create a buzz.
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Electric car startup Faraday Future took its biggest step out of stealth mode tonight by unveiling its first concept car at CES in Las Vegas. As much as we didn’t want it to be true, the leak we publish early in the morning turned out to be correct.
As it turns out, despite Faraday’s short timeline aiming to bring to market its first car in 2017, the company is holding on showing its mass market car, which was only briefly mentioned during the presentation, and instead shows a “test bed” concept to showcase some technology and “design DNA”: the FFZERO1.
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