dealerships

Professional salespeople love to talk about “the steps of the sale,” a tried-and-true process that guides every customer from curiosity to closed. But when it comes to electric cars, that old-school hustle can fall flat, leaving dealers struggling with how to fit them into their familiar playbook. But what if I told you, dear dealer, that there’s a whole category of vehicles on existing dealer lots that need to be approached in exactly the same way as an EV to score a successful sale that you’re already familiar with?

That category: Heavy-duty tow trucks. Here’s how selling one is a lot like selling the other.

Tesla vehicle drivers are familiar with completing most of the car-buying or leasing steps online. But according to new research from global business management consultants EY, not everyone is ready to ditch the car dealership experience. It’s a familiar car-buying experience, especially for those who haven’t yet switched to electric cars. But dealerships are going to have to adapt quickly to the changes brought by the arrival of electric cars, or they’ll be left behind.

Even though Tesla Motors sold just over 3,000 cars in Texas since it introduced its all-electric sedan in 2012, the lone star state still maintains its ban on the direct sale method of the Silicon Valley carmaker. Yesterday on Bloomberg Radio, Texas Governor Greg Abbott reiterated his preference for the statu quo on the ban of direct car sales.
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