cost Stories April 26, 2016

Tesla doesn’t like to talk about its battery cost as it complicates an already complex supply chain with several suppliers, including long-time partner Panasonic, and new ones like LG and Samsung. But the company felt the need to comment this week following a new analysis of the Model 3’s cost by Jon Bereisa, CEO of Auto Lectrification and former chief engineer of the Chevy Volt program.

Colin Langan, a UBS analyst covering Tesla for the firm, hosted a call with Bereisa to gain some insights for its financial model of the company. expand full story

cost Stories February 9, 2016

Tesla has never hidden the fact that the Model 3 and especially its $35,000 projected starting price are closely linked to the Gigafactory, which aims to reduce battery costs by more than 30%.

The automaker expects to achieve such a significant cost reduction through economy of scale with a factory output greater than the total world production of li-ion batteries in 2014 – when Tesla announced the project.

Beside economies of scale and incremental technology improvements, Tesla is likely to benefit from the recent decrease in cost of several metals used in the manufacture of li-ion battery cells. expand full story

cost Stories November 25, 2015

Sonnenbatterie is the leader in home energy storage in Europe. The company is expected to represent a serious competitor to ‘Tesla Energy’ in Germany, which the automaker sees as an important market for energy storage due to the popularity of renewable energy in the country. Tesla’s head in Germany, as well as several managers, defected to Sonnenbattarie earlier this summer – hinting at a possible rivalry between the two companies.

At a press conference in Berlin today, Sonnenbatterie announced a new home battery pack, as well as a new solar panel/battery package and everyone want to know how it fares against Tesla’s Powerwall. expand full story

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