BMW says that its electrification strategy is all about giving consumers the choice of a pure EV or plug-in hybrid. That should put pressure on BMW to push the envelope on all-electric range and overall fuel-efficiency of its plug-in hybrids. But that’s not the case.
When Nissan released an “attack ad” against Tesla’s reservation process for the Model 3, they were mostly laughed at by Model 3 reservation holders – at least in the comment section of our article about the new ad campaign – but this new ad by BMW is arguably even worse.
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German automaker BMW is set to introduce 2 new plug-in hybrids at the Frankfurt Motor Show which runs from the 17th to 27th of September. The 2 new models , BMW 225xe and BMW 330e, are based on the automaker’s Series 2 and Series 3, but with BMW’s eDrive powertrain technology.
BMW’s eDrive technology allows the driver to switch between being entirely powered by the battery pack, and being powered by the three-cylinder combustion engine for the 225xe, or four-cylinder engine in the case of the 330e .
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