Motiv, Workhorse merge to take on the ICE establishment

Electric medium-duty startups Motive and Workhorse have logged millions of miles across their customer fleets — and by joining forces, they’re out to prove, once and for all, that electric vehicles can get the job done.

Following shareholder votes last month, Ohio-based Workhorse and San Francisco-based Motive are merging to form one of the largest commercial electric vehicle and last-mile delivery telematics solutions companies in the industry.

The all-stock transaction, announced last week, values the combined company at approximately $105 million and is expected to close in the fourth quarter of 2025, subject to Workhorse shareholder approval.

Under the terms of the agreement, Motiv’s controlling investor will become the majority owner with approximately 62.5% of the combined company, while Workhorse shareholders will maintain a significant equity stake of approximately 26.5%.

FREIGHTWAVES

The move is intended to combine Workhorse’ manufacturing capabilities and nationwide dealer network with Motiv’s proven product portfolio and existing fleet relationships to serve the growing $23 billion medium-duty truck segment with a full range of Class 4-6 electric vehicles that plays to the strengths of both companies while, at the same time, proving them with economies of scale they’ll need to survive the next wave of fake “the EV market is dead” headlines.

“Bringing together two leading OEMs in the medium-duty space strengthens our ability to reduce the cost of electric trucks and make the total cost of ownership even more compelling,” said Scott Griffith, CEO of Motiv, who will lead the combined company. “We believe this is a coming-of-age moment — not just for Motiv and Workhorse, but for the industry as a whole.”

The companies anticipate a minimum of $20 million in cost synergies by the end of 2026 through reductions in redundant R&D, G&A, and facility costs (and, of course, the associated layoffs).

Workhorse’s Union City facility has the capacity to eventually produce up to 5,000 trucks per year — a significant manufacturing scale for the merged operation and light years ahead of what Motiv’s existing facilities can crank out.

“This transaction represents a significant milestone for Workhorse, our customers, our stakeholders and our shareholders,” Rick Dauch, CEO of Workhorse and advisor to the new, combined company told FreightWaves. “We believe Motiv is the right partner to support the advancement of our combined product roadmap and capture new growth opportunities.”

The new, combined electric box van company will being life with 10 of the largest medium-duty fleets in North America as existing customers, and hopes to expand their line of offerings into the electric bus and RV markets in the years to come.

Electrek’s Take

Workhorse and Motive can spin this merger however they like — but this move is as much about survival in the new, incentive-lite era of Trump 2 than it is about anything else. That doesn’t mean it’s not a smart move, as each of the parts of this new whole has eliminated a very strong competitor while, at the same time, gaining all at least some of their best features.

As cynical as I am about corporate consolidation and layoffs (especially during the holidays), I can’t help but think this could be a winning move.

SOURCE | IMAGES: Workhorse; via FreightWaves.

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