The Honda Prologue remains a top-selling EV in the US, but it’s Acura’s luxury electric SUV that’s been the surprise hit this year.
Honda Prologue sales rise while Acura’s EV surprises
After delivering the first Prologue models last year, Honda’s electric SUV quickly became a hit. In the second half of 2024, it was the second-best-selling electric SUV in the US, trailing only the Tesla Model Y.
Despite limited inventory due to the new 2025 model year change, Honda sold 2,799 Prologues last month. In the first half of the year, Honda has now sold 16,317 Prologue models in the US. In comparison, Toyota sold just over 9,200 units of its electric SUV, the bZ4X, during the same period.
Toyota’s luxury brand, Lexus, sold only 763 RZ models, its sole electric SUV, for a total of 3,779 units in the first half of the year.
Honda Prologue sales have now held steady, averaging over 2,700 units per month, but it’s Acura’s electric SUV that has been quietly gaining ground in the luxury EV space.
With another 1,318 models sold last month, Acura ZDX sales reached 10,355 in the first half of 2025. Acura’s electric SUV is even outpacing the Cadillac Lyriq, which is based on the same Ultium platform.
Sales are significantly higher than the company expected. Earlier this year, Mike Langel, vice president of national sales for Acura, told Automotive News that the company expected to sell around 1,000 ZDX models a month this year.
Top comment by Elysia
"A significant reason behind the strong demand is the availability of massive discounts, which can reach nearly $30,000 in some states. The luxury electric SUV is more affordable than a Honda CR-V, with monthly leases starting at just $299."
To me this doesn't necessarily symbolize a "hit". If it was a huge hit it would sell for at least MSRP, if not more. This just means customers are unwilling to pay full price for it, but might take one at a massive discount or with a really cheap lease deal. A fire sale isn't really great for the company doing the selling.
A significant reason behind the strong demand is the availability of massive discounts, which can reach nearly $30,000 in some states. The luxury electric SUV is more affordable than a Honda CR-V, with monthly leases starting at just $299.
The Honda Prologue is available to lease for as little as $259 per month. The offer is for 36 months with $2,399 due at signing in California and other ZEV states.
With the Trump administration planning to end the $7,500 federal EV tax credit, many of these savings will soon disappear.
If you’re looking to take advantage of the savings while they’re still available, we can help you get started. You can use our links below to find deals on the Honda Prologue and Acura ZDX in your area.
- Acura ZDX offers near you (trusted affiliate link)
- Honda Prologue offers near you (trusted affiliate link)
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