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Here’s how the new EU tariffs will impact Chinese EV makers like BYD and NIO

After concluding that EVs imported from China have an unfair advantage due to government subsidies, the European Commission said it would impose additional tariffs by up to 38.1%. How will the new EU tariffs impact Chinese EV makers like BYD and NIO?

Why is the EU imposing new duties on China EV imports?

The EU launched an investigation into Chinese EV subsidies in October as imports climbed. “Global markets are now flooded with cheaper electric cars,” EU Commission President Ursula von der Leyen said in her annual speech to the European Parliament.

“And their price is kept artificially low by huge state subsidies,” the EU Commission leader added. The comments came as Chinese EV makers, like BYD, launched new models aimed at the region.

According to leading global auto data firm Jato Dynamics, the average retail price of imported Chinese EVs was 29% lower than models produced in Europe (excluding incentives and discounts).

As part of the investigation, the Commission concluded that EVs made in China benefit from unfair subsidization. In a press release Wednesday, the Commission said the unfair practice is “causing a threat of economic injury to EU and BEV producers.”

EU-tariffs-BYD
BYD Atto 3 (Source: BYD)

As a result, the EU pre-disclosed the additional tariffs it would impose on Chinese EV makers, including BYD.

How the new EU tariffs will affect BYD, NIO, and others

The Commission reached out to Chinese authorities to explore ways to resolve the issues and gather feedback. Meanwhile, the EU released individual tariffs that would apply to three sampled Chinese EV makers.

The additional tariffs would include:

  • BYD: 17.4%
  • Geely: 20%
  • SAIC: 38.1%

Other EV makers in China, which cooperated with the investigation, would be subject to a 21% additional tariff.

EU-tariffs-BYD
BYD Seal test drive in Mexico (Source: BYD)

According to the release, Tesla “may receive an individually calculated duty rate at the definitive stage.” Other companies can ask for an accelerated review.

Sampled companies can explain the accuracy of the EU’s findings. If no solution is found by July 4, 2024, the new tariffs will be made official.

According to research from Rhodium Group, even with a 30% tariff, BYD would earn a 15% profit, or 4,700 euros ($5,050), on the Seal U sold in the EU compared to China.

BYD's-$10K-Seagull-EV
BYD Dolphin Mini (Seagull) launch in Brazil (Source: BYD)

Chinese foreign ministry spokesperson Lin Jian responded to the new tariffs (via Reuters), saying, “This anti-subsidy investigation is a typical case of protectionism.” He explained it would only damage trade relations and the global supply chain.

Several Chinese EV makers, including NIO, remain committed to expanding in Europe. NIO told CnEVPost, “In Europe, Nio’s commitment to the EV market remains unwavering, and we will continue to serve our users and explore new opportunities within Europe despite protectionism.”

EU-tariffs-NIO
NIO ET5T (Source: NIO)

NIO remains “hopeful for a solution” as the investigation has yet to be concluded. If imposed, NIO would be subject to the 21% weighted average tariff, which would be imposed on top of the current 10% import duties on EVs.

Electrek’s Take

As China’s EV market is becoming saturated with many EV producers, leaders like BYD, Geely, SAIC, and NIO look to expand into global markets.

With low-cost EVs, Chinese EV makers are quickly expanding in key global automakers. For example, BYD is already among the leading EV makers in Thailand, Brazil, Israel, and others.

In Brazil, BYD’s cheapest EV, the Seagull, starts at around $20,000 (99,800 BRL). In fact, the BYD Explorer No. 1, BYD’s car transport ship, landed in Brazil’s Port of Suape last week carrying 7,000 NEVS.

Even with the new tariffs, the BYD Seagull is expected to arrive as one of Europe’s most affordable EVs, starting under $21,500 (20,000 euros).

Top comment by Gregory Grigoriou

Liked by 3 people

these tarrifs are a farce. i grew up in the 90s when Hondas and Toyotas were in every 4th driveway, seemingly out of nowhere. they looked better, were made better, and drove better than the cars built in north america. and it was obvious. Despite this obvious fact, a large percentage of consumers still preferred to buy the domestic vehicle, either out of sheer patriotism, or simply a preference for American design sensibilities. these decisions were made by the consumer, regardless of any tariffs. additionally, the threat of Japanese competition, spurred the US automakers to stop making cars that were ugly and designed to fail at the end of your warranty. There was rapid improvement in US auto quality that was born from this competition. These tarrifs are way too high, and will only result in a silo of the american product that will remain inferior to what China is building, because the executives and designers at GM, Ford, and Chrysler can no longer even see their competition first hand. The result will likely be even more poorly conceived, overpriced EV's no one can afford or want, for even more years to come. All of this occurring at a time when we very badly need as many of these lower emissions vehicles on the road as quickly as possible. These tarrifs are completely at odds with true capitalism, and very much at odds with the climate goals of both the USA (Biden), and EU stated climate goals.

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BYD’s car transport ship landed in Germany in February, unloading 3,000 NEVs into the European market.

According to Dataforce research, Chinese EVs like BYD accounted for 9% of EVs sold in Europe last year. That number is expected to rise rapidly over the next few years as low-cost EVs enter the market.

BYD’s CEO, Wang Chuanfu, called out the US and Europe for being “afraid” of Chinese EVs last week.

If you are not strong enough, they will not be afraid of you,” Wang said. BYD’s leader said the new EU tariffs are a testament to China’s auto industry strength. The comments came after the US increased tariffs on imports from China, including EVs, batteries, and minerals.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising

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