Nissan is slashing prices on its first global electric SUV. The 2024 Nissan Ariya now starts at $39,995, with a lower starting price on all trims.
Nissan cuts 2024 Ariya EV price
Sales of Nissan’s first all-electric SUV in the US are heating up. Nissan sold 3,765 Ariya models in Q4 for a total of 13,464 handed over in 2023.
That’s nearly double the decade-old LEAF electric hatchback, with only 7,152 units handed over last year, down 40% YOY. Although Ariya production got off to a bumpy start, Nissan’s new Intelligent factory, where the Ariya is built, is running smoothly.
Nissan says new production methods and tech reduce costs by 10% at the new factory compared to old processes.
Now, Nissan looks to pass the savings on to make its electric SUV more competitive. Nissan announced Monday it’s slashing the 2024 Ariya electric SUV’s starting price to $39,590.
Nissan cut Ariya prices by up to $6,000. The base, Ariya Engage, has been lowered by $3,600. Below is a list of the updated 2024 Nissan Ariya prices.
| 2024 Nissan Ariya trim | Battery (kWh) | MSRP |
| Engage FWD | 63 | $39,590 |
| Venture + FWD | 87 | $41,190 |
| Evolve + FWD | 87 | $44,190 |
| Empower + FWD | 87 | $47,690 |
| Engage e-4ORCE | 63 | $43,590 |
| Engage + e-4ORCE | 87 | $45,190 |
| Evolve + e-4ORCE | 87 | $48,190 |
| Platinum + e-4ORCE | 87 | $54,190 |
Trisha Jung, senior director of EV strategy and transformation at Nissan US, explained: “As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model’s competitiveness and ensure we are delivering maximum value to our customers.”
Top comment by FC
IMO the Ariya is still too expensive. It’s smaller than the Nissan Rogue and while it may not look it, the Ariya is also much shorter than a Model Y (180.9” long vs. 187”) and even an Ioniq 5 (182”) or EV6 (184”).
There’s nothing particularly special about the Ariya. It’s not the nicest looking option inside or out, is far from exciting to drive, and efficiency is a ways off the best of the best. If it was priced around $35,000-$45,000 MAX and came with the LR battery as standard it might be a little more appealing, but even then its lowly 130kW peak charge rate puts it at the far back of the class and only a Mustang Mach-E takes longer charging from 10-80%.
Nissan offers the Ariya in two battery sizes (63 kWh or 87 kWh), with the option of FWD or its dual-motor e4ORCE AWD. The 2024 model offers up to 304 EPA miles range.
Following Ford’s move to officially launch Tesla Supercharger access last week, Nissan said a NACS adaptor will be available for the Ariya later this year.
The move comes after Ford also cut prices on its Mustang Mach-E last month while introducing new incentives on the F-150 Lightning electric pickup.
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