Porsche Taycan to be priced between Cayenne and Panamera (~$75,000), says program director

We already know a lot about Porsche’s upcoming Taycan all-electric vehicle, but its price is probably the biggest unknown at this point.

Now we get a better idea as the Taycan program manager confirms that the all electric Porsche will be priced between the Cayenne and the Panamera.

The Porsche Taycan, the German automaker’s first all-electric vehicle, is one of the most anticipated cars expected to come out next year.

In terms of specs, the company has previously been talking about a 0 to 60 mph acceleration in 3.5 seconds (just over a second slower than Tesla’s top Model S) and earlier this year, a Porsche executive said that the Taycan will be able to go long distances at high-speed, like traveling on the German autobahn, or to complete a few laps on the race track.

The vehicle is expected to have a range of over 250 miles and the most impressive feature is arguably the 800-volt system. That is double the voltage of most EVs and should allow a charge rate of up to 350 kW, which could charge the car up to 80% in only 15 minutes.

Porsche Taycan Price

But all that doesn’t mean much if it doesn’t hit the right price point.

We have heard a ton of speculation about the price of the Taycan, but now we get our best insight into the price as Robert Meier, Porsche Taycan model line director, says that it will be priced between the Cayenne and Panamera (via Auto News Europe):

“We’re expecting a price somewhere between a Cayenne and a Panamera,”

There are several different ways to look at this.

For example, he made the comment in Germany where those vehicles start at 74,828 euros and 90,655 euros for their base versions, but that includes local taxes.

In the US, a Cayenne starts at about $62,000 and a Panamera start at around $85,000 before taxes.

Therefore, it would be fair to say that the vehicle will start at around $75,000, which is actually in line with previously unconfirmed leaks. It could also inch its way to right under $85,000 without him being wrong.

That said, $75,000 would be for the very base model of the Taycan. Porsche is expected to produce the all-electric vehicle in different performance trim and Porsche Chief Financial Officer Lutz Meschke said the top version could be priced up to 200,000 euros ($230,000 USD). Porsche is notorious for upselling on premium features its high end clientele expect.

The base price would be competitive with the Tesla Model S, but Tesla’s flagship sedan tops off at $150,000 when fully equipped.

Electrek’s Take

The $75,000 price is in line with what we were expecting since Porsche are aiming at the Tesla Model S with the Taycan.

The German automaker’s CEO recently admitted that Tesla is stealing away some customers and Mission E test mules were spotted being benchmarked against Tesla vehicles.

I think Porsche should be able to sell every Taycan they make at this price point and convert quite a few diehard Porsche petrolheads to electric.

While it’s not an electric vehicle for the masses, I’m nonetheless quite excited by the launch of the Taycan because it can become another halo car for the industry and show that a legacy automaker can make a compelling EV.