Tesla launches big delivery event for Model 3 deliveries as it changes strategy by matching orders

Tesla is holding a big two-day delivery event at its delivery center in Fremont this weekend. The event marks a change in the automaker’s usual custom-made production and delivery strategy.

The good news for Model 3 owners is that some of them are getting early deliveries.

Electrek received reports from Model 3 buyers in the Bay Area receiving invites from Tesla for “an exclusive delivery experience” in Fremont near the factory.

The automaker wrote in the invite:

This Saturday and Sunday, we’re hosting an exclusive delivery experience in Fremont, CA. As a future Model 3 owner in the Bay Area, this is your opportunity to come pick up your Model 3 this weekend.

Based on the reports that we received, the invite appears to have been sent to Model 3 buyers with delivery dates in the coming weeks, but Tesla gives them the opportunity to get quicker deliveries in a single day notice.

Here’s the invite:

Tesla apparently made a large batch of Model 3 vehicles with popular configurations and it is trying to match them to custom orders from local buyers.

There are reportedly around 400 Model 3 vehicles ready to be delivered at the location – picture by u/Mr_Salty_Peanuts on Reddit:

If a vehicle matches their configuration, invited buyers can decide to take delivery early instead of waiting a few more weeks for their custom orders.

The move comes as Tesla is attempting to produce and deliver a record number of vehicles this quarter, especially due to a ramp up in Model 3 production and deliveries.

Tesla has been guiding a production of 50,000 to 55,000 Model 3 vehicles in the third quarter and even more deliveries.

As we reported last month, Tesla has been building a new delivery organization to support the insane workload of Model 3 deliveries.

Electrek’s Take

It’s an interesting new strategy from Tesla.

The move is in line with what we have been seeing from Tesla’s Model 3 production and delivery timelines lately.

I wrote in my report about Tesla accelerating the Model 3 delivery timeline for the rear-wheel-drive version yesterday:

“The limited number of options on the version of the car also enable the company to produce them in large batches without necessarily custom making them and instead, they can try to match them to orders.

Due to that method, four weeks might even be conservative in some cases. We heard reports from buyers who got delivery dates within two weeks of ordering the rear-wheel-drive version.”

It’s also likely why Tesla is often not releasing VINs when Model 3’s go into production but instead much closer to delivery.

If you take delivery of your Model 3 there this weekend, let us know how it went.