Mercedes-Benz has unveiled the first teaser image of the production version of the EQC, its first all-electric vehicle built to be electric from the ground up, and it confirmed that it will unveil the vehicle in full next week.

It will be the vehicle that will launch the German automaker’s new ‘EQ’ brand for all-electric vehicles and it will compete with the several new premium SUVs that are hitting the market around the same time.

Today, Daimler wrote on Twitter:

“Mercedes-Benz is flipping the switch: On September 4th, we will present our first all-electric Mercedes-Benz model of our new product and technology brand EQ. Here’s the very first design detail. Stay tuned!”

The first ‘design detail’ was unveiled in a short video showing parts of the front-end of the SUV:

We have seen the concept of the EQC on which the production version will be based and we have seen the camouflaged production version.

Here’s the original front end of the EQC concept vehicle:

Earlier this month, we have also seen a production prototype with less camouflage and it is confirmed to be the same vehicle as we see the same headlights and grille here.

Based on the concept vehicle, Mercedes-Benz previously said that the EQC is equipped with a 70 kWh battery pack for a range of ‘up to 500 kilometers’ (310 miles). At the time, it was based on the NEDC standard and the real-world range or EPA-rated range would be expected to be significantly less – around 250 miles. The range should be competitive with the several other all-electric luxury SUVs coming to market in the next few years.

As for power, Mercedes says that the EQC is equipped with two electric motors on the front and rear axles for a total power output of up to 300 kW. The automaker claims that it will be able to accelerate from 0 to 100 km/h (0 to 62 mph) in under five seconds.

Those specs are likely to be updated next week with the unveiling of the production version.

Electrek’s Take

There’s not much to see, but I like what I’m seeing so far nonetheless. It looks clear that Mercedes-Benz got the message and they are moving away from the “electric” design accents of the concept vehicle in favor of a more conventional looking premium SUV.

I find it interesting that Mercedes is unveiling the EQC as soon as next week considering it is not expected to hit the market until next year.

A suspicious person would think that they are trying to steal the spotlight from Audi, which is set to unveil its own all-electric SUV a week later and that vehicle is expected to be on the market by the end of the year.

Either way, electric competition is coming in the premium SUV segment and that’s great.

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