Over the last month, Tesla has been building its Model 3 display fleet and expanding it across the US for reservation holders to see it in person before ordering – but it also has a broader impact.
Now, the automaker is bringing the vehicle to Chicago and Washington state – two other important markets for Tesla.
Tesla first added Model 3 display cars to two stores in California, the showrooms in the Century City Mall in LA and Stanford Shopping Center in Palo Alto.
Those were the first two Model 3 display cars and they attracted large crowds and people had to wait in long lines to see the new vehicle.
Last month, the company expanded the Model 3 display car fleet to its New York City showroom in Manhattan’s Meatpacking district, its Boylston Street showroom in Boston, its Miami store, and two more stores in California.
Later, the Model 3 display fleet expanded to San Diego, Dallas, Washington DC, Newport Beach (Fashion Island mall) and Scottsdale.
Last week, it was Houston and this week it’s Chicago and Washington state at the automaker’s Chicago-Gold Coast and Bellevue stores.
Tesla sent out invitations to local Model 3 reservation holders last night to come see the car in person.
The automaker previously said that they are bringing the vehicle to new locations based on where the demand (number of reservations) is the highest for the Model 3.
If the Model 3 display car rollouts in California and on the East Coast are any indication, it looks like things should be manageable today if you want to go see the car during working hours, but things could get crazy during the weekend.
Interestingly, Tesla wrote in its shareholders letter this week that bringing the Model 3 display cars to its showroom has resulted in an increase in orders for all its other products:
“There had initially been concerns about whether Model 3 would cannibalize Model S and Model X. It seems the opposite is true. In stores where Model 3 is on display, customer foot traffic has increased considerably and orders for Model S and Model X have in fact increased. There has been an even bigger increase in solar and Powerwall sales.”
That’s not too surprising considering the crowds that the vehicle attracted and the fact that many reservation holders are now looking at a longer wait than anticipated.
Tesla is focusing on the most expensive versions of the Model 3, which is keeping the price of Model 3 closer to the Model S.
Featured Image: Tesla Model 3 attracts large crowds with first display cars – by Krodri