Lucid Motors has a lot of things going for it. First impressions of its all-electric sedan, the Air, have been eulogistic and the price range has surprised quite a few people. Now they just need to bring it to market. For that, they need to close the current $700 million round of funding that they are reportedly currently working on – no big deal.
In the meantime, Lucid is showcasing one of the most appreciated feature of the Air, its interior design.
The company shared a blog post from Sue Magnusson, Manager for Colors, Materials, and Finishes, about how they designed the interior of the Air.
“The CMF team at Lucid started with a clean slate, unbound by convention but dedicated to a clear vision of what the Lucid Air should be. Our mission is to define a new premium mobility experience, with a signature look and feel that carefully balances innovation with tradition and technology with nature.”
They release new shots of the interior for fans to feast their eyes on:
While Lucid Motors is backed by Chinese money, they like to remind everyone that they are very much a US company based in California.
With that in mind, they say that they were inspired by their home state for the palette of colors and textures found in the Air:
“We have recognized a special source for inspiration. We call it home, the beautiful state of California. Known for its inclusivity and open-mindedness, California is a melting pot of languages, cultures, and traditions. From Hollywood to Silicon Valley, the state has built a reputation for forging new frontiers.
California’s ability to inspire, however, goes beyond its culture of diversity and innovation. The state also has some of the most geographically diverse landscapes in the world, with nearly 300 days of sunshine annually, fostering a sense of optimism that influences how we see the world around us. We made the beauty of California a central part of the Lucid experience, creating color and material themes for the Lucid Air that symbolize specific locations and times within the Golden State”
Here are all the locations and you can read the details in Magnusson’s blog post:
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