Tesla unofficially entered the Jordanian market back in 2015 when it delivered private Supercharger stations (pictured above) to the Manaseer Group, an operator of gas stations in the country.
At the time, Tesla’s vehicles weren’t even available for sale in Jordan and customers had to import the Model S themselves. Today, Tesla announced that it is officially introducing the Model S and Model X in the country.
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Electrek learned that over 100 Jordanians imported the Model S in the country. In a press release, Tesla says that the effort showed strong demand in the region:
“This, along with other interest from pioneering owners who have already imported Model S and Model X vehicles into the region, has highlighted a strong demand for the brand.”
It’s probably what pushed the Manaseer group to install its own Superchargers back in 2015.
On rare occasions, Tesla sells underpowered (60 kW vs 120 kW) Superchargers to be operated privately. They are 3 stations like the one pictured above in Jordan, but they still don’t appear on Tesla’s Supercharger map. They do appear on Supercharge.info‘s map:
In the press release, Tesla says that it already has “eight Destination charging locations and four Supercharger stations in the region”:
“In addition to convenient home charging, Tesla has designed the most sophisticated electric vehicle charging network in the world, the Supercharger and Destination charging networks, so owners can travel wherever and whenever they want. Tesla has already opened eight Destination charging locations and four Supercharger stations in the region, allowing drivers to recharge their vehicles in minutes rather than hours.”
The launch is primarily web-based – meaning that customers can now order the vehicles on the website with specific details, like pricing and delivery, for Jordan, but Tesla also opened a pop-up shop in the Taj Lifestyle Center, a large shopping center in Amman.
Jordan is a relatively small Middle Eastern country of about 8 million people located between Israel, Syria, Iraq and Saudi Arabia. The government announced in 2015 a tax and custom duties exemption for electric vehicles and charging equipment, which should help Tesla with its launch in the region.
The expansion in Jordan follows Tesla’s launch in the United Arab Emirates last month. At the time, CEO Elon Musk said that Tesla has plans to soon enter other countries around the Gulf, namely to Bahrain, Oman and Saudi Arabia.