While the Toyota Prius has had its fair amount of success, the dazzling Prius Prime will aim to be the customer’s top choice for a plug-in hybrid with its attractive $27,100 price tag (before incentives) and very impressive 124 MPGe.

While some of us might wish it was a full-blown electric vehicle, Toyota’s upcoming Prius Prime is sure to draw attention and give drivers their first exposure to what driving a car with an electric drivetrain is like. Further, the Prius Prime will operate very similar to the Chevy Volt, and with all of the positive feedback out there about the Volt, we can anticipate around the same, if not more, interest for the Prime. Especially given Toyota’s long track record of producing long-term, reliable vehicles.

From Toyota’s webpage, before incentives, the vehicle will start off at $27,100. With up to $4,500 of federal tax credits, the total cost could potentially be as low as $22,600. The Prime has an EPA-estimated combined 54 MPG, an 8.8 kWh battery for a total electric driving range of ~25 miles, and a pretty nice 124 MPGe (miles per gallon of gasoline equivalent).

With a wide range of affordable EVs and plug-in hybrids coming out in the near future, we’ll wait to see how the Prius Prime stacks up against the competition once it becomes available in the coming months.

If you’d like to read up on some initial impressions of the car, you can check out Green Car Reports and what they had to say about it during their time with the Prius Prime.

Lastly, in case you missed it, here is the reveal of the 2017 Toyota Prius Prime

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