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Tesla achieves highest satisfaction rating of any premium brand, wins AutoPacific award

model-s-facelift-bjorn-6 (1)

It’s a good day for Tesla. Earlier this morning, we reported on the company knocking VW out of the top 10 car brands in the BrandZ annual report. Now we learn that the automaker also won the AutoPacific award for the highest satisfaction rating of any premium brand – building on its Consumer Report survey score of 97%.

Today, AutoPacific gave out its annual Vehicle Satisfaction Awards (VSAs) based on its car owner survey responses. For this year’s report, the group based the rankings on responses from 65,000 owners of new 2015 and 2016 model year cars and light trucks.

AutoPacific president George Peterson describes the VSAs:

“VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”

He added about Tesla:

“Tesla was new to the survey results in 2015 and won the top premium brand award by a considerable margin (23 points). They hold the top spot this year, though Cadillac has closed the gap considerably with the highly satisfying Escalade and increases in owner satisfaction across their lineup,”

An impressive 23 points ahead of the second place.

Here are the 2016 VSA winners:

  • President’s Award (Highest VSA Score to Date): Cadillac Escalade
  • Most Satisfying Vehicle Overall: Cadillac Escalade
  • Highest Satisfaction Premium Brand: Tesla
  • Highest Satisfaction Popular Brand: Kia

Featured Image: Model S by Bjørn Nyland  – A close look at the updated Tesla Model S with new front fascia [Gallery & Video]


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