The impact of the Model 3 is being felt in the automotive industry long before it actually hits the market in about 18 months. Since the reveal last month, GM has hinted that the range of the upcoming Bolt will be closer to Tesla’s, Ford announced that it is developing a vehicle to compete with the Model 3 and Fiat-Chrysler might even copy Tesla’s platform.
During his recent visit to Norway, Tesla CEO Elon Musk said that he was surprised by the number of reservations the company received for the $35,000 all-electric sedan and referred to the event as a “wake up call” for the industry.
After meeting with the Norwegian Minister of Transport and Communications Ketil Solvik-Olsen last week, Musk also met with the Norwegian EV Association. The association’s secretary general, Christina Bu, published a summary of her meeting with the executive.
During the meeting, Musk said:
“100,000 would have been an impressive number. Now, with some 400,000 pre-orders, the number is almost unbelievable. I can´t wait to bring it to Norway. The Model 3 was probably the real wake up call for the rest of the industry. No one seemed to care when the Roadster was launched.”
His comments are similar to what Tesla Vice-President of Business Development Diarmuid O’Connell said in Amsterdam when Tesla was approaching 400,000 reservations earlier this month:
“It delivers a message to the industry that there’s incredible demand for great electric vehicles out there.”
Although Musk is probably right about the impact of the Model 3 being more significant than the introduction of the Tesla Roadster, it’s quite clear that the industry was also watching when the automaker launched its all-electric sports car back in 2008.
Then GM Chairman, Bob Lutz, later admitted that the Roadster was the reason why he pushed for the Detroit-based automaker to bring the Chevy Volt to market.
Featured Image: Beautiful pictures of a Tesla Model 3 prototype in the Marin Headlands [Gallery] – with permission courtesy of Joseph Neuman.
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