ford plugin 2016

While the Ford Focus Electric may have been an interesting car during the latest generation of all-electric vehicles, along with the LEAF and BMW i3, the automaker has since been complacent about the upcoming new long-range wave of EVs. The company recently announced a $4.5 billion in investment in electric vehicles to close the gap, but it has yet to announce a competitor to the Tesla Model 3, Chevy Bolt or the next-gen LEAF.

During a conference call with analysts and reporters this week, Chief Executive Officer Mark Fields confirmed for the first time that Ford is “developing” something for the segment.

When asked about upcoming Tesla Model 3 and Chevy Bolt, Fields said:

“Our approach, very simply, is we want to make sure that we’re either among the leaders or in a leadership position. When you look at some of the competitors and what they’ve announced, clearly, that’s something we’re developing for.”

While most automakers are about to launch electric vehicles with around 200 miles of range in the $35,000 price range, Ford is only about to release an updated version of the Focus Electric with about 100 miles – up from the 76 miles range of the current version.

At least now we know that they are actively working toward it because up to this point, it wasn’t always clear based on all their ‘hybrid talk‘. But they have some catching up to do if they want to make sure to be among “the leaders or in a leadership position”. Fields did not give any indication on when we can expect this new long-range EV to hit the market.

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