Tesla’s brand has significantly increased in value over the past year, especially since the Model 3 unveiling and the more than 373,000 reservations it received. On the other hand, Volkswagen’s brand took a big hit following the ‘Dieselgaste’ scandal, so much so that Tesla has now surpassed the company’s VW brand in “brand value”.

BrandZ published its annual report of the 100 most valuable brands and Tesla knocked VW out of the top 10 in the car category. expand full story