After Faraday Future’s FF91 beta prototype shattered the previous record for a “production electric car” at Pike’s Peak International Hill Climb last weekend, now several other new electric cars are taking to the hill climb at the Goodwood Festival of Speed.
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Sometimes it’s easy to forget in our little world focused on electric vehicles at Electrek, but awareness is still an important problem for electric vehicle adoption. A recent study of 2,500 American drivers actually listed awareness as one of the biggest problems facing the industry.
It’s why EV enthusiasts should welcome automakers spending more money to advertise electric cars and that’s apparently what Nissan is doing this week by hiring a new “EV ambassador”.
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