Sometimes it’s easy to forget in our little world focused on electric vehicles at Electrek, but awareness is still an important problem for electric vehicle adoption. A recent study of 2,500 American drivers actually listed awareness as one of the biggest problems facing the industry.
It’s why EV enthusiasts should welcome automakers spending more money to advertise electric cars and that’s apparently what Nissan is doing this week by hiring a new “EV ambassador”.
The Japanese automaker signed Suicide Squad and The Wolf of Wall Street actor Margot Robbie to be “the new face of Nissan’s electric vehicle and zero emission program”.
Robbie commented on the announcement:
“It’s a really exciting time for electric vehicles. More people are choosing to go electric, leading the way to a more sustainable future and the Nissan BladeGlider hints at the future of smarter performance cars.”
Nissan decided to feature the BladeGlider concept in the first promotional content with Robbie, which is kind of odd choice.
They could have chosen an electric car they are actually selling, like the LEAF, but they went with the BladeGlider on the Monaco Grand Prix circuit:
Nissan showcased the latest prototype of the all-electric BladeGlider last year, but there’s no official plan to bring the car to market.
It’s especially surprising that they claim to have a “220 kWh battery pack” in this small vehicle. We are talking about a battery pack with a capacity similar to battery packs found in electric buses. It’s doubtful that they would have a working prototype with that capacity. They could be only referring to what they expect the capacity to be when such a vehicle becomes feasible.
Robbie is actually not the first movie star to become an EV ambassador. Her The Wolf of Wall Street co-star Leonardo DiCaprio is promoting electric vehicles through the Formula E racing championship. He became Chairman of the championship’s Sustainability Committee last year.