Aston Martin is going after Tesla buyers who want more luxury and track performance, says CEO
Two years ago, Aston Martin announced that its first all-electric car effort when it unveiled a prototype of a Rapide converted with an all-electric drivetrain, the ‘RapidE’.
Now Andy Palmer, the British automaker’s CEO, elaborated on how he sees the vehicle’s position in the luxury segment – and compared it to Tesla.
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