With its official debut just a few weeks away, BMW offered a sneak peek at the new 2027 7 Series, its flagship luxury sedan.
BMW adds Neue Klasse style for the 2027 7 Series
BMW is launching one of the most aggressive product offensive in company history with 40 new or updated models arriving by the end of 2027.
Starting with the new iX3 this Spring, BMW is betting on its next-generation Neue Klasse (New Class) architecture to revamp brand sales and compete with leading EV manufacturers like BYD and Tesla.
The 3 Series, 5 Series, 7 Series, and eventually most, if not all, of BMW’s lineup will use Neue Klasse technology.
Ahead of its world premiere next month, BMW previewed the new 7 Series for the first time on social media. While it’s just a teaser of the front end, one thing is for certain: the massive kidney grille, BMW’s signature, will stick around in the 2027 7 Series.
Unlike the new iX3, which features a smaller, vertical grille, the 7 Series will retain its classic grille design as its flagship sedan.
While the new 7 Series won’t fully adopt the Neue Klasse style design, the interior is rumoured to borrow tech from the iX3, including the BMW Panoramic Vision display that stretches the width of the dash and its latest software.
BMW’s flagship sedan, including the electric i7, will get a mid-cycle refresh for the 2027 model year ahead of a brand-new model next year that’s expected to adopt more of the Neue Klasse design and technology.
While prices, range, and other specs have yet to be revealed, the 2027 BMW i7 will likely receive a bigger battery and new silicon carbide (SiC) inverters to improve driving range and efficiency.
The 2026 BMW i7 is available in three variants: the i7 eDrive50, xDrive609, and M70. Prices start at $105,700 for the 2026 BMW i7 eDrive50 with up to 314 miles of range. The 536 hp all-wheel-drive (AWD) 2026 BMW i7 xDrive60 starts at $124,200, while the 650 hp M70 costs $168,500.
With the Neue Klasse models arriving, BMW is offering up to $7,500 off its current EV lineup and low-interest rates to make room for them. You can find local offers and view available models at a dealer near you using the links below.
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