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If it’s good enough for Tesla: Faraday Future pivots to humanoid robots

After failing to deliver its long-promised “Tesla killer” EV and missing the Bitcoin- and Doge-fueled profit wave that helped propel $TSLA, Faraday Future ($FFIE) is hoping it’s got what it takes to finally pull ahead of Elon Musk: a full line of consumer robots.

Faraday Future announced the formation of FF EAI-Robotics Inc., a new California-based, robot-focused subsidiary of the electric van maker assembler, marking the official launch of its first lineup of “Embodied AI” humanoid and quadruped robots.

The news comes just days after Elon Musk announced Tesla would honorably discharge its flagship Model S and X EV line and redirect that production capacity toward Optimus, the humanoid robot Musk insists represents a multi-trillion-dollar opportunity for his electric car tech brand.

For their part, Faraday Future seem to agree – but they really, really want you to think this move has been a long time coming:

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This move is a natural extension of the AI DNA that has been embedded in FF since day one. It is also the inevitable evolution of the vehicle-as-robot concept the Company proposed ten years ago.

FF EAI-ROBOTICS

The company claims it already has more than 1,200 “non-binding and non-refundable paid B2B deposits” for its new Embodied AI robots, calling those “a terrific start” for the Company’s robot-powered future.

“Today marks a pivotal and exciting point in FF’s history, one that we’ve been planning for some time now,” said YT Jia, Founder and Global Co-CEO at FF. “Working alongside humans, we believe EAI robots will help reshape productivity models and drive a new leap forward in productivity through human-machine symbiosis.”

Not sure how much “human-machine symbiosis” I really need, but Faraday Future wants to make sure I get it from at least one of its three lines of AI-powered robots. “Three robotic forms were introduced at the NADA event. FF Futurist, FF Master, and FX Aegis,” reads the official copy, with the following breakdowns:

  • FF Futurist, from $34,990 – a full-size, professional EAI humanoid robot, this being billed as, “an all-around expert for professional roles,” and FF claims it will become the first humanoid robot in the United States to achieve mass production and delivery.
  • FF Master, from $19,990 – a more “athletic” humanoid robot, Faraday Future calls this, “an all-intelligence action master that truly understands you,” and claims it will be one of the most cost-effective humanoid robot products in the market.
  • FX Aegis, from $2,499 – a professional-grade quadruped EAI robot designed for, “security and companionship,” FF is calling this one, “(a) loyal, practical guardian, and will be one of the earliest robot friends to enter your daily life and work environments.”

Getting these things to do more specialized work will require more than just the robot, however. You’ll also have to pony up a separate “ecosystem skills package” that starts at $1,000 for the FX Aegis dog-thing and goes up to $5,000 for the FF Futurist.

FF is quick to point out that the robot skills package isn’t absolutely necessary to achieve some degree of human-machine symbiosis, and that it’s, “applicable only to products equipped with secondary development capabilities,” and that “FF is also contemplates offering financing, leasing, and rental options,” to help make their robots more accessible to a broader market.

No word yet on battery specs, suppliers, how much these can lift, or how long these can operate in between charging sessions.

Electrek’s Take


Uh … OK.

Faraday Future’s plans for a robotized world seem like a perfect follow-up to the brand’s recent crypto scheme, dubbed “FF ‘EAI + Crypto’ Dual Flywheel & Dual Bridge Eco Strategy Unveiling C10 Treasury Strategy Official Launch,” and presented by “the world’s most renowned Ferrari collector,” David Lee a 22-minute pitch video that runs so long in between salient points it practically begs for skepticism (above).

Top comment by Chris PNW

Liked by 8 people

Everything these days is more of a scam than representing a true need/benefit. These robots will require ongoing maintenance contracts and as they learn a new skill, this we be an additional subscription opportunity. Of course you will want to buy the annual insurance coverage should your expensive robot fall or fail prematurely. Hard Pass!

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One thing you can’t criticize FF for, though – between humanoid robots, quadrupeds, and now crypto flywheels, their vision for a Faraday Future, like Tesla’s, seems to be laser-focused … on whatever will help pump the stock.


SOURCE | IMAGES: Faraday Future.


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Avatar for Jo Borrás Jo Borrás

I’ve been in and around the auto industry for over thirty years, and have written for a number of well-known outlets like CleanTechnica, Popular Mechanics, the Truth About Cars, and more. You can catch me at Electrek Daily’s Quick Charge, The Heavy Equipment Podcast, or chasing my kids around Oak Park, IL